Our history

SindiBaba at Kind+Jugend in Cologne – the leading international trade fair for baby and child equipment.

Highest standards

Designed in Germany according to German quality standards

Our products are characterized by their Designed in Germany seal, manufactured according to strict German quality standards and tested by midwives and paediatricians.

We use natural, sustainable materials such as cotton, bamboo and wood and minimize the use of plastic to ensure the health and safety of your children.

Our commitment

Safe and loving toys for your little ones

Behind SindiBaba is a family business, Augasta GmbH, a team full of dedication and passion for baby toys. For more than a decade, we have been creating toys that are not only pleasing to the eye, but also completely safe for the smallest members of your family.

We are parents and are committed to only offering toys that we would also give to our own children without hesitation.

SindiBaba at the International Toy Fair in Nuremberg – the world’s largest trade fair for the toy industry.

Heiligenstein in Alsace in 2011.

Inspired by nature

The creation of our forest animal collections

SindiBaba’s roots lie in the idyllic village of Heiligenstein in Alsace, France, where the first ideas for our forest animal collections were born, surrounded by vineyards and the picturesque Vosges mountains.

Creations such as NUTTY the squirrel, FRED the fox, HARRY the hedgehog and BOBBY the rabbit were born here.

Sindi baba

A name full of magic and adventure

SindiBaba – the name is a tribute to the heroes of our childhood, Sind(i)bad and Ali Baba.
It stands for the magic and adventure that we incorporate into our toys to stimulate your children’s imagination and create unforgettable childhood memories of fantastic adventures, magical places and exciting stories – maybe in you too?

The curved line in the logo is based on the shape of a flying carpet from the tales of the Arabian Nights.

Product catalog anno 2013.
Our nephews Florian & Jannick volunteered as intrepid carpet flyers.

Berlin Zoo – Entrance to the panda enclosure.

Inspired by Berlin

Our safari and jungle collections

In the following years, Germany develops into our main sales market.
In 2015, we moved to Berlin.
Here, Germany’s largest zoo constantly provides us with new inspiration for our safari and jungle collections.

Figures such as CHARLIE the monkey, JUMBO the elephant, SPOTTY the giraffe, STRIPEY the giraffe and COCO the koala are the results of this inspiring time.

Fast shipping from Trier

Personal service and individual design

We are expanding our premises.
The move to Trier will take place in 2019.

Here, in Germany’s oldest city, we not only ship your products, but also offer personal advice and the opportunity to personalize toys individually – a special service that makes your gifts unique.

Business premises in the Trier-Nord industrial estate.

Handing over donations to the children’s home in Qingdao.

More than just a toy

Our contribution to the community

However, our commitment does not end with the manufacture and sale of toys. For every toy sold, we donate 1% of the proceeds to the children’s care home in Qingdao, a facility in the immediate vicinity of our former home. You also have the opportunity to make your own contribution at the checkout.

We cordially invite you to become part of this loving gesture.
At our checkout, we offer you the opportunity to make your own contribution to improve the lives of children in foster care.
Every donation, large or small, helps to create an environment where children can grow up safe, healthy and happy.

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